| With the trends of social optimization changing at every drop of the hat, optimizers have been facing a difficult time trying to keep up. Link-building and creating backlinks—two methods that are being currently used for SEO—have suddenly become obsolete. This is because of the recent announcement made by popular search engine websites like Google and Bing that they have begun using social signals to rank the popularity of websites. Though the new announcement puts most search engine optimizers in a tizzy, as they would have to change their methods, the tool we are reviewing today is a step in the right direction. Social Metrics Pro is the newest search engine optimization tool on the market that works on the principle of Google and Bing’s newest policy of ranking websites. It helps optimizers keep track of the progress of their websites on social networks. It is compatible with some of the most popular social networks already. It can assess feeds from Facebook, Twitter, StumbleUpon, Digg and several others are in the pipeline.
The purpose of Social Metrics Pro is to give the user a clear picture of how the website is faring on the social network. Each time someone comments, likes or shares some content, it is recorded by Social Metrics Pro. The optimizer can keep track of this and keep making improvements to the websites so as to make them more appealing on the social network.
Social Metrics Pro is a new-fangled tool but it still makes things easy for the newbie optimizer. It has a simple color coding output system. The content on the website that has poor social signals are displayed in red, while the content that fares well is displayed in green. This literally gives a clear picture to the social optimizer, whose primary task is to convert all the reds into greens.
Currently, Social Metrics Pro is available as a simple downloadable plugin that works on most browsers. It is designed for the WordPress blogosphere.
For the modern optimizer, it becomes important to stay in tune with the website’s performance on the social network. Social Metrics Pro does just that, through a simple visual representation. It does not need the optimizer to work with difficult links, tags or codes. |